June 20, 2026
Zheleznovodsk

Bright Skirts, Flowers, and Adelsu: How the Beauty Run Took Place in Zheleznovodsk

Saturn, the producer of Adelsu water, thanks the organizers KavkazRun and all participants for this unforgettable celebration of sport and life. We are proud to have become part of an event where sport meets beauty, and every sip of our water gives strength for new victories!
After the finish, the celebration was only just beginning. Under the warm Caucasian sun, music filled the air, champagne flowed, and guests took to the dance floor. Hundreds of professional photographers captured every bright moment: from focused faces at the start to happy embraces and splashes of Adelsu water at the finish line. These shots will certainly remain in the memories and photo albums of the participants as a symbol of summer, energy, and great spirits.
As tradition has it, all athletes were greeted at the finish line with refreshing Adelsu water. Intense physical activity demands full effort from the body, making timely hydration critically important. That is why every participant who ompleted the distance received a bottle of natural drinking water by Adelsu — to quickly and safely restore their energy, gently replenish their fluid and electrolyte balance, and finish the race on the right note. Crystal clear, free from impurities and any unwanted aftertaste, it is perfectly suited for the body after serious physical exertion.
BEAUTYRUN is not just a competition, but the most athletic party of the summer. The women shone in the signature tutu skirts included in every participant’s race kit, while the men took to the start line wearing elegant bow ties. The most touching moment came at the finish line, where the stronger half of humanity presented flowers to the beautiful participants — a tradition that never fails to stir a sea of emotions.
This year, the start and finish village was set up on the picturesque Ferrum Square near the resort lake. From there, participants set off along the scenic health trails and green alleys of Zheleznovodsk. The distances were designed for all fitness levels, but the main highlight was this season’s new addition — the first men’s 3-kilometer race held as part of BEAUTYRUN.
This weekend, the resort city turned into an epicenter of sport, beauty, and boundless fun. The long-awaited “Beautiful Run” / BEAUTYRUN took place, with Saturn acting as the event’s water sponsor. Bright colors, thousands of smiles, and, of course, the refreshing Adelsu water made this day truly unforgettable.